Don’t Cover Under Your Shelf(!) During the Christmas Shopping

There is no official start date for retailers to begin launching their Christmas holiday season sales. In fact, each year, different retailers set new standards to follow so the Christmas/holiday retail sales season is dynamic and continues to evolve. Retailers should be prepared for holiday shopping seasons.

On Shelf Availability(OSA) is one of the important metric for every retailer’s performance measurement during these seasons. OSA is defined as availability of product for sale to a shopper, in the right place he expects and at the time he wants to buy it. OSA is impacted by many different factors, all along the supply chain.

Collaborative Planning, Forecasting and Replenishment are mostly used collaboration efforts between retailers and manufacturers in order to reduce the out-of-stock rates. While there are some marginal improvements, the truth is that many of the problems are self-inflicted wounds. Retailers are not constantly putting the right products on the shelves. Key reasons for this are:

  • Store replenishment procedures fail to replenishing shelves on a timely basis
  • In-store inventory counts are inaccurate
  • Forecasting and assortment processes and systems do not adequately account for local demand
  • Space planning and planogram processes are not readily adaptable to local store footprints and demand

As a result, the consumer does one of four things: buy another brand at the same store; buy a completely different type of product; look for that brand in another store; or, simply, not buy anything. If the consumer does not (and cannot) buy your product because it is out of stock, you don’t sell. And, provide an opportunity for your competitors to gain your consumers business and loyalty.

There is a lot that retailers can do to get their own store in order for better on-shelf availability while they pursue collaborative supply chain efforts. The time is now! The complexities of delivering on consumers’ omni-channel demands for seamless and consistent shopping journeys will not go away, they will only become more complex. And as more retailers gear up to satisfy these demands, consumers are becoming even less tolerant of delivery failures. The time to transition planning and store operations to accommodate these increasing demands is now, or else you will be left behind as customers shift their loyalty to those retailers who best meet their expectations. For more information on improving on-shelf availability, check Obase Replenishment – Smart Inventory Management solution.

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20+ years with MicroStrategy

As one of the oldest MicroStrategy partners our story has begun in 1997. When we first start, “The Intelligent Enterprise” term was very new to many companies in Turkey. That’s why it was a big success and very challenging for us to make Boyner-one of the biggest department store and Migros-the largest supermarket chain in Turkey to use MicroStrategy products.

MicroStrategy combines traditional business intelligence with cutting-edge analytics, mobile, and cloud technology, enabling organizations to build and deploy transformational applications that maximize the value of information and accelerate business.

At Obase, as a partner we understand the power of partnerships and know the importance of collaboration to achieve success in today’s world. As a result of this by keeping strategic perspective at the heart of our partnership with MicroStrategy, we were awarded as MicroStrategy Best Partner EMEA in 2009.

“The Very Firsts” in Turkey

During our 20+ years partnership with MicroStrategy we pioneered many “firsts” in Turkey. We completed Turkey’s first Data Warehouse project. We prepared first Enterprise BI reporting and B2B reporting platform in our region.

MicroStrategy Symposium Series in Istanbul at its second year became attracted by large enterprises’ decision makers and manager with 250+ attendees.

With a dedicated team full of Microstrategy certified engineers and also by being an R&D center we provide services and Microstrategy embedded enterprise analytics to the Top 10 companies in Turkey.

Today Obase provides license, maintanence and professional services with 1st level technical support for MicroStrategy business intelligence platform to +50 leading companies from different industries; mainly in retail, telco, airlines & transportation, finance, insurance and energy.

Together with MicroStrategy, with a highly futuristic vision and ability to follow the same path, at Obase, we will achieve to continue our partnership now and for the future.

We will meet you at MicroStrategy World 2019 event.

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Decisions @Speed of Business

BÜLENT DAL | CEO

These are times that companies need to show serious improvement in their decision making processes in turning data into decisions and actions. Even though in a world we talk about artificial intelligence and robots we have gone too fast creating automated decisions in digitalized processes, we still couldn’t catch this flow at companies with organizational hierarchies.

Most of the business decisions are made by humans as they are unstable and should be flexible according to the current situations in operational processes. When making these sort of data related to business decisions it is important to process the operational data as if it is done for raw petrol. At this point, as it is impossible to start a car engine with raw petrol, it is not possible to create meaningful actions for companies who don’t provide data insights for their decision makers.

The increase in data volume is higher than the data that turned into meaningful insights.  Within the past year, the companies which have data volume over 100 terabytes had doubled it. We are drowning in the data! However, the companies use only %20 structured data and only %10  unstructured data(social media, contacts, calls, video, sensors,etc.) in their decisions(*). Unfortunately, the % of used data will decrease, if we add filters to these decisions like smart, automated and optimum. The companies stuck themselves to a narrow window when using the data! “Drowning in the data, but not starving for insights” problem is caused by 3 main reasons: human, processes, and technology. The human-related reason is mainly caused by lack of teamwork between Business and IT teams when taking actions to increase data-driven business management process.  What has to be done in technology for data management is always the same for years. But due to working dynamics, it is impossible to realize it. As it is always the top priority for new store openings, campaigns, etc. for Business teams. When it is not a priority for Business teams to define an approach to their business management types, It is hard to expect big achievements with IT team’s solutions.

The most critical problem is the lack of the data-driven management approach from top to end decision makers in taking a business decision by looking into the right indicators for each process. When this approach is not adopted, the limited employees or data scientists will not contribute to the company. Even with the simplest BI tools, the results will be either subjective or unrelated to the real business processes.

%66 (*) of the companies keep their reporting and analysis data in excel. In other words, they don’t have a data-driven management approach! Decisions are taken either according to the personal expertise or thoughts on data sets gathered from manual BI tools and/or excel sheets. %34 of the companies get results of their decisions at the speed of business (**). For example, getting data to find an answer on why “A” product sells more than “B” or the profit decrease in “C” category will take with their entire tools and infrastructure. Only %3 of companies can create critical insights.

In order to increase data-driven management approach, it is a necessity to built a system to create calculated indicators and insights for decision makers other than letting them drowning in big data. Otherwise,  instead of having as many insights as we can get from our data, we will end up spending more time on analyzing data, calculations and getting insights, getting false results due to personal insights.

Sources: (*)Business Technographics Global Data and Analytics Survey, Forrester, June 2017.

(**) Augmented Analytics Is the Future of Data and Analytics, Gartner, July 2017.

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